Patrick Lugo

510. 423. 3532. | email@PatrickLugo.com

Areas of Expertise
Brand Development
Product Design
Visual Web Design
Marketing
Video Production
Story Boarding
Illustration
Photo Shoot Direction
Adobe Creative Suite
Photoshop •••••
InDesign •••••
Illustrator •••
Animate •••
Premiere ••••
Content Management Systems
Wordpress •••

Professional Summary


Senior level graphic designer with a proven record for design solutions across a wide range of print, media and online platforms. Implementing a deep knowledge of popular culture I modernized the branding for Kung Fu Tai Chi magazine elevating the average net circulation to 10,000 while working closely with publisher and CEO to develop its online presence. As Visual Designer for KungFuMagazine.com a site serving over a 1.5 million requests per month, I published 1543 articles, over 25 personally authored, and engaged with over 23,153 registered users. Collaborated closely with contributors to curate a dedicated YouTube channel with over 7,996,669 views, 33,383 subscribers; responsible for motion graphics, bumpers and video editing. Designed promotional collateral for annual events with over 3200 in attendance. Designed specialized products which have captured significant market share and become a ubiquitous presence in its field. Provided artwork for t-shirts, apparel, album and cover illustration. The children’s book Little Monk and the Mantis, which I illustrated, was awarded the 2012 Book of the Year Honor from the Gellett Burgess Center for Children’s Literature and has been added to the Abbot’s library in China’s Shaolin Temple.

TIGER CLAW INC. 2005-2020 Fremont CA
Worked directly with CEO & clients to research and develop products for wholesale & retail.

Custom design of trophies, medals, uniforms, patches other apparel for boutique clients.
Managed and updated branding: school and tournament logo, style sheets and displays.
Developed promotional campaigns, print collateral and media presence for annual events.

TC Media International 2005-2020 Fremont CA
Worked directly with publisher and photographer to identify and meet need for photo images.
Directed models, actors, publicists, martial arts masters, foreign dignitaries and rock stars.
Coordinated with producers and media crew to organize & document large scale events.
Designed print and online image ads for use in multi-platform campaigns for products or event.
Collaborated with publisher to establish social media & web presence of multi-platform events.

KUNG FU TAI CHI magazine 2005-2020 Fremont CA
Worked in close collaboration with editorial and design staff to produce the print magazine.
Managed and maintained Kung Fu Tai Chi brand identity across multiple platforms.
Conceived and designed multiple advertising campaigns for print and online publication.
Provided oversight of photo selection, retouching and design of magazine cover.
Responsible for independent layout and design of cover story and other important feature articles & columns.

KungFuMagazine.com 2005-2020 Fremont CA
Instrumental in developing and designing the online presence for Kung Fu Tai Chi Magazine.
Worked closely with programers and publisher to develop custom CMS for online publishing.
Generated graphics and met deadlines to maintain active social media presence.
Built and maintained Kung Fu Tai Chi Facebook page with 479,401 likes and 467,462 followers.
Provided media for use by publisher for @KFM_KFTC Twitter account with 14,720 followers.
Responsible for motion graphics, bumpers & video editing for YouTube channel with over 7,996,669 views and 33,383 subscribers.
Authored over 25 articles, reviews and interviews featured on the website’s homepage.

Notable Projects


Album Artwork
Gallery Exhibitions

Children’s Book illustration

Web Design / Consultation

Education
School of Visual Arts New York, NY 1992: Sequential Art & Illustration
State University of New York Farmingdale, NY 1991: AA, Advertising Art & Design